The article goes on to state “ …data from past recessions show, the beer industry tends to hold up relatively well during economic downturns…” which is true as far as it goes* but it will be interesting to see how this principle holds up where local policy driven pandemic triggering full on economic depressions are occurring in, for example, the non-masker alt-right parts of rural America. The big questions are where are they buying it, and how? One thing is for certain: People are continuing to drink beer. A resurgent virus and ongoing recession are colliding with traditional times of elevated beer sales in both on- and off-premise venues. With Americans heading into the holiday season, the beer industry is preparing for a winter fraught with uncertainty. Beer & Beyond, the voice of MolsonCoors, Canada’s other secret infiltration force into the US economy right after Hollywood comedy movies, has asked the following about the marketplace: Are you?Įlsewhere and as it is to be expected, American big industrial beer is planning how to come out of the pandemic running. There’s this graph, too, that suggests in this economic downturn folk are turning to wine and spirits instead of beer. You may wish to roam the graphs and summaries of the associated Economic and Fiscal Outlook – November 2020 so here is the link to that. This is an interesting little nugget from the latest economic forecasts from the Office for Budget Responsibility… They expect alcohol duty revenue in 2020/21 to be *higher* than in 2019/20. Victim of Math‘s starts us out on another week of pandemic laced news with a slight bit of economic upside news in the UK – or at least not a downside: And smoking! Dodgy looking moustache, that. Not quite what the doctor may have ordered on the Isle of Man between the wars as illustrated to the right but… is that really a doctor or the accounts manager of Clinch’s in disguise. Healthy outside-y lifestyle stuff getting out and setting up unstable and tall poles just out of a squirrel’s leap. Which tends to mean it is a good reason not to seek out strong drink but rather look elsewhere for meaning – like my choice this last few weeks: engaging in a prolonged and meaningful battle with the neighbourhood squirrels attacking my bird feeders. I have to say that imagining holidaying in any sense is a bit of a stretch for me and no doubt many others these days.
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